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WHY SHOULD I EAT A CRICKET?

ETHICAL EATING.

Our crickets are kept in their ideal environment where it is hot, dry and full of plants to munch on. They live out 93% of their expected life span, compared to cows who live around 25% and pigs who live 6 months of their expected 21 years. Insects have a different nervous system to animals so don't feel emotion in the same way. Days before they would die naturally, temperatures are turned to freezing so their metabolism stops and they fall asleep before dying.

HUMAN DESIGN.

The human body has one enzyme called CHIA. Its sole job is to break down chitin, the substance that makes up the exoskeletons of insects. Chitin is an anti-inflammatory dietary fibre that reduce cholesterol, supports weight loss, and helps control blood pressure. 85% of the worlds population already eat insects. We need to catch up!

NATURALLY NUTRITIOUS.

 Crickets contain 68% protein. They are a complete protein, meaning they contain all 9 essential amino acids needed to strengthen our muscles, immune systems and brains. On top of this they are rich in minerals, vitamins, fatty acids and natural antioxidants. They really are the superhero of food.

SUSTAINABLE.

Crickets have a tiny ecological footprint and are conducive to large scale farming as they naturally need minimal space, food and water to grow.Insects are highly nutritious, and far more environmentally friendly to raise than conventional livestock. Crickets require a fraction of the land, water, and food, and produce less greenhouse gases and ammonia than their livestock counterparts  They also require less resources than plants with the digestibility of their protein being higher than plant proteins. AND... they can convert organic food waste into protein.

HOW WILL EATING INSECTS SAVE THE WORLD?

GASES

Every time a cow burps or passes gas, a little puff of methane wafts into the atmosphere. Livestock are responsible for about 14% of the green house gases damaging our ozone layer. Cricket farts are much more polite, producing 0.0014% of the worlds greenhouse gases: a much more delicate emission. 

ENERGY

We currently source our crickets and flour from certified farms in Thailand where conditions are naturally perfect for them to thrive all year round. Production of our crickets create a footprint 90% smaller than beef, even with the transport costs.

LAND

 A staggering 6.7 billion acres of tropical forests are destroyed for cattle production (that's about the size of 5 billion football pitches)! Insects eat very little and live in close proximity to each other so there is no need for any deforestation or land clearing to house or feed them.

WATER

It takes over 2,000 litres of water to produce one beef burger, but the mass farming of meat is not the only thing causing the water crisis. Did you know it takes 5 litres of water to produce 1 almond?  Crickets drink very little, therefore they add no pressure to the planet's water problems.

 RESOURCES REQUIRED TO PRODUCE 1KG OF DIFFERENT LIVESTOCKS...

WATER


Crickets- 100 ml 

Chicken- 2,300 litres, 

Beef- 22,000 litres

LAND

Crickets- 15m*2, 
Chicken- 45m*2, 
Beef- 200m*2

FEED

Crickets- 1,700g, 
Chicken- 2,500g, 
Beef- 10,000g

GH GASES

Crickets- 1g, 
Chicken- 300g, 
Beef- 2,850g

HOW ARE CRICKETS GOOD FOR ME?

x3

Crickets contain three times the calcium of milk, and three times more potassium than bananas.

x2

Crickets contain 69% COMPLETE protein. That's twice as much as beef.

x2

Crickets offer twice the iron of spinach. 7 times More Vitamin B12 than salmon and more fibre than brown rice.

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